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10 Key Ingredients Of The Secret To Success

There are 2000 billionaires on the earth as of now. One such billionaire is Jeff Hoffman whose company priceline.com is valued at $60 Billion.

Learning from his life, interviews, and life of other successful people here are the few key points that unlock the secret to success:



Very early in life, successful people have understood that money can only be made through people.  To be successful in life, you must be a problem solver.

Let’s understand from a perspective of jobber and an Entrepreneur. Why would people give you the job? Or why would customers come to you and give you the business? It’s only and only if you solve somebody’s problem.

If you really want to be successful and rich in life be a problem solver. It will not only give you satisfaction and success but money will flow with that.

Say to yourself– I love problem-solving.



All successful people never focused on money. Ophray Winfrey said, “The reason I have been able to be so financially successful is my focus has never, even for one minute been money.”

Jeff Hoffman in his interviews always stated that never focus on money. He said to focus on problem-solving.

Focus all your energies on the aim higher than the money. If you focus on the money you focus on money only. You end not getting even that.

If you focus on something higher, something higher will be achieved. Obviously, money will be one of that. It is that process that follows.


Success and richness come from excellence. All successful people focus on excellence. If you chase excellence in whatever you do, you become excellent.

Once you become excellent people run after you. You now have the Midas touch. Excellence is a value if you focus on that it grows higher and higher.

The more excellent you are the more successful and rich you are. According to Jeff Hoffman – if you worry about excellence people will show you the money.



The right thing at the right time is the synonym to success. According to Jeff, if you do something right – in the hindsight you look smart. Doing the right required lot of lessons learned in the past.

There had been many instances where you were not able to just take the right step. Now focusing on excellence, caring for your work and customer you will do the right thing.

Once you do the right thing people will always wonder how could you be so smart.

This is the secret to success.



Be it a company or as a person you are, if you are able to define your personality right team will connect you. As a person right people will connect with you and will form a team.

You will be on right projects and be delivering successful tasks.

As an entrepreneur or a company according to Jeff is all about Defining your company’s personality.

He says If you are a company – deliver your organization’s personality in all advertisement campaigns.

As a person whenever you talk to people you should be the right advertisement for your personality.



Culture and values are those set of norms for which you stand for. If you do not stand for something you fall for anything.

Defining a culture and values help you to stay focused, pick the right teams and people.

As a jobber, your core values will get you a job that fits your values. The reason is wherever your core values match the culture of the company you will be a good fit. That will supercharge your productivity and success.

As a company, your culture and values will help you attach to people and talent that fits in your culture. Your recruiters over a cup of coffee can find out that if a person being recruited is a cultural fit.

Define and see the secret.



If you are a jobber understand that your competitor colleague in your company or other company is doing what. But do not focus all your energies on him only. Instead, focus on your excellency and your work, understand that your work will come from your customer.

If you are a jobber or an entrepreneur looking for a success in the career or in business or life, focus on your end customer for whom you are working. Deliver him the best in the best of the capacity. Soon you will see financial success in your organization.



If you are a company, according to Jeff Attract your customers. He narrates his story of his company that was into airlines travel. His company acquired the majority of customers of American Express – Multi-Billion Dollar Company. He asked his customers what you wish to have in the industry. How are all companies handling travel? His company researched further What you wish to have that not even American express is unable to do?

Soon in a short span of years, Amercian express asked him “Why do our customers love your more?”

When your competitor asks you about your customer, this is the key to success. Excellence should come from spending time with the customer.

Your customer is your success.

Your customer is your money.



You might have been hearing for long that you love doing many things at a time. You believe that the successful people are the multi-taskers. Partially you are true.

All multitaskers do many things but they focus on one thing at a time. One act, one task that is given 100 percent leads to successful accomplishment.



As a person, you need to define your goals. For any work you undertake, first, ask yourself why you are doing this? What do you want to get out of this? Define what makes you happy and define your money goal also.

Many people are there in this world who keep on working day night and day long even after achieving much because they do not know when enough is enough.

According to Jeff Hoffman As an entrepreneur, you need to define your monetary and happiness goals.

As you are working hard sometimes with extended hours, enjoy your success once you achieve the goal. Defining the goal helps you relax once you achieve what you have defined.

So the process is Define – Achieve and Enjoy your success.



A Balanced well-rounded life is a secret to success.

According to Jeff Hoffman Balance is the key to success. As an entrepreneur, you keep Digging in and doing things. You may even be working 7 days a weak. When you are an entrepreneur you do work a lot.

There is no big success without work ethic.

One should have a well Balanced and well-rounded life. So once a goal is achieved enjoy your success.

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You can reach the author at ashish@onelifetosuccess.com


Are You Looking For Amazing Success In 2018? Here Are The Ten Steps For How To Be Successful and Achieve Your Passion In 2018

2018 is approaching, are you looking at making your dreams a reality in 2018?

Revisit 2017

Take the steps to be successful. In case you are not taking the right steps, you may either be afraid or repeat the same steps again.

Where are you now?

If your past may haunt you, it may be difficult for you to imagine success. Every day out of 60000 thoughts, 54000 thoughts are negative.

You may be overburdened with negative things and you keep on rehearsing same things over and over again.

Negativity attracts negativity and positivity attracts positivity.

Vibrate with a higher frequency of positive thoughts.

Now you have your Launchpad for success.



Napoleon Hill said, “Whatever the mind of man can conceive and believe, it can achieve.”

Lets visualize following things:

  • Visualise your success. See yourself enjoying and feel your feelings at that time.
  • What will the success create for you and the people around you?
  • What do you require to adapt to new circumstances? It might be attitude, a way of dealing with things, some gains or losses.
  • Now think of how you will deal with the new responsibilities once you attain what you visualized.
  • Imagine your contribution to the society and what you will leave behind for the generations to imitate.


If you do not know where you want to go. Any road will lead you there. Imagining your success and your happiness will only work once you clearly define what you want. Be specific and do not say “I want success”.  Define your goals. Define what you want to achieve in 2018. List out all accomplishments you want to have in 2018. It may be related to your work, job, business or personal life. Define it.



What food is to the body, good thoughts are to the mind. Your mind needs positive thoughts to reach your goal.

Assume you are going to the interview. If you are very positive and motivated and assured of your success, you will commute to the interview location most fabulous way. You will have all positive self-talks with you. In case you are not sure of the outcome you will think all things like – why I am going for the interview? I do not have preparation? I lack the motivation. If you have these thoughts, very fewer chances are that, you may even reach the destination.



Define your core values in life. All values must be positive. You cannot achieve success demeaning others or taking the fruit of other’s hard work.

Define your honest and moral principles. Once you declare to yourself and the world, you command authority in the mind of others. You never know when someone can join or help you in your goal.



You are here because of someone. Your parents, teachers, and circumstance empowered you. Now it is your turn to empower someone. Be that person to provide empowerment to people. One act or service (Sewa) will light up your heart, inside out. The more you empower people, more you empower yourself.



To be successful in life, learn a new skill each day. Be the student of life. In order to learn start teaching. Whatever you learn teach that. Teaching will make you learn. Utilize your skills and start teaching to people and masses.


7. BELIEVE IN YOUR DREAMS – Work on your action plan

Believe in your dream and yourself. Many times you think of asking A, B, C or D to decide whether you should go ahead. A may motivate you. B may demotivate you. C will motivate you and D might be neutral. Now what you do is delay your plan of action. The fruit of all visualization technique is your action plan. You may be motivated or lack confidence goes ahead and plants your seeds. Once you achieve milestones, your confidence and motivation will leap jump



You might have been hearing for long that you love doing many things at a time. You believe that the successful people are the multi-taskers. Partially you are true. All multitaskers do many things but they focus on one thing at a time. One act, one task was given 100 percent leads to successful accomplishment.



Your passion is like the thread of the candle. Without thread, the candle will not burn and has no meaning. Find your thread and keep burning. Everyone has a passion for something. In case you do not know your true passion. Find out the ways and means to uncover your passion. Your passion is everything in this life that will keep you alive.



Consistency is the key. Keep tilling your land and sowing the seeds each day. One day your seeds will become plants and plants will become trees. An action a day for your goal will give you all above-mentioned ingredients. Your action will keep you motivated. Help you keep your goal alive. It will motivate you to empower people and teach and you will only believe but live your dreams.



Dr. A P J Abdul Kalam Said “Dream Dream Dream. Thoughts convert into action and action converts into reality.”

Keep visualizing your success.

Bruce Lee – Actor, director, and martial arts instructor was the most influential person of the 20th Century.  At the age of 21, he was living in a small basement room. At the age of 32, he had in his possession $10,000,000.

He wrote a letter to himself in 1970  – I will achieve world fame and from then onwards until the end of 1980, I will have in my possession $10,000,000. I will live the way I please and achieve inner harmony and happiness.

Find and live your passion. You will have what your desire. You will even have what you have visualized. Become your Bruce Lee. Become yourself.

I hope this article might have inspired you to success.

Feel free to share your comments in the comment box, share the article with other people and empower them.

You can reach the author at ashish@onelifetosuccess.com

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